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Welcome to the world of ALEX Toys where you can join us in the Art of Fun!
Known since 1986 for quality art supplies and crafts kits for kids, ALEX® has expanded over the years to a lifestyle brand for creative fun. From infant to toddler to tween, we empower confidence and inspire kids to express their creativity by providing innovative creative toys for baby, bath time, preschoolers, pretend play, spa, fashion, jewelry and active play. ALEX products have received the most prestigious honors in the industry including over 300 awards from toy experts and influential consumer magazines. ALEX products are currently sold in over 80 countries worldwide in specialty toy and retail shops.
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